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How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social
Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on…
Google Fights Human Trafficking Using Big Data
Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human trafficking hotlines to…
Web Analytics Year in Review 2011
The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year…
3 Tips to Use Paid Search for a Complex Sale
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
2011: The Year of Social SERPs, Bing Instant & Social Search
Here are six predictions expected to unfold from key players in search and social media this year.
Ring, Ring Google Calling: Starts Telemarketing Local Businesses
Google has a 300 person phone room dialing for dollars, selling local businesses their Boost and Tag services, Greg Sterling reported. “The…
The Ginsu Guide to Search Analytics
Search analytics as sharp as a Ginsu knife. But WAIT, there's more...
ReachLocal Scores $55M Funding
Local search marketing firm ReachLocal announced a $55.2 million round of funding today, led by Rho Ventures. ReachLocal, like Marchex and WebVisible,…
Yahoo!, Now with More Local Listings
Directory Publisher R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers more substantial presence on Yahoo! Local.…
Digg Goes with Microsoft for Ads
Social media site Digg has entered a deal with Microsoft to sell and serve display and contextual text ads on Digg, and…
Getting Hyper-Active in Local Search
The term, hyper-local, is gaining significance in the world of search as newspapers and online startups use local online communities to get…