ROI.
Google Display Network Remarketing: Convert The Prodigal Shopper
Users spend the majority of their time not on your online store, and even when they do browse your website, there's only…
How to Measure SEO Success
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three…
Facebook’s Mobile Surge: Ad Revenues Double
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage…
Foursquare Opens Self-Service Advertising to Small Businesses
Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when…
Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of…
Social Media Automation: A Beginner’s Guide for Small Business Owners
Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services…
Attention Digital Marketing Director: Read This for Your Social Media Success
How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following…
Content Marketing Tactics from the Trenches: A How-To Extravaganza
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and…
6 Mobile Marketing Tactics to Nurture Customer Relationships
Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you…
Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between…