Quality Score.
Learn How to Recognize CPC Creep and What You Can Do About It
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you…
Content Creators Ranking Checklist: How Quality Scores Influence
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more…
Google Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new…
Restructuring Your PPC Campaigns in 5 Key Steps
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC…
67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid…
How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and…
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or…
6 Ways to Get the Most Out of Your Search Marketing Agency
You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need…
How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But…