Quality Score.
PageRank Dead? – What Will Replace the “Green Standard?”
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good…
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their…
The PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that…
Choosing Your Agency: It’s About the Team
There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you…
Online PR: Should You Pitch or Ignore These 6 HARO Personas?
HARO can be a great way to get coverage and links for your website – but it can also be a huge…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more…
New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to…
Google Panda: Understanding the Technical Inner Workings
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable…