Quality Score.
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won't spend time reading your ad copy specifics, regardless of how fascinating it might be.
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one…
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain,…
What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner and Search…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a…
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for…
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
Hacking the Google Display Network for Insanely Low CPC
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate…
Bing Updates Quality Score
Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be…