paid search.
Up Your SEM Knowledge Now!
Kevin Ryan reviews the importance and provides sources of SEM education.
Why Should I Book My Vacation Via Your Travel Site?
Elisabeth Osmeloski tells owners and managers of travel sites how to convince every traveler that their service provides the most value. Do…
Zen and the Art of Paid Search Maintenance
Discipline is the key to achieving paid search enlightenment ... aka success. Tony Wright gives you a few tips for implementing some…
Are IT Buyers and Marketers Search-Aligned?
According to a recent survey of 3,000 IT buyers and marketers, some 83 percent of buyers actively use Google to find tech…
The Five Characteristics of Highly Effective PPC Specialists
As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of…
SEW Experts: Priming Your Quality Score to Boost Campaign Results
In today’s By the Numbers column, “Priming Your Quality Score to Boost Campaign Results,” Eric Enge shows you how to use the…
Five Tips for Hiring a Paid Search Agency
Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to…
Distilling Universal Search
While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright…
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But…