paid search.
Search’s Place in the Marketing Mix
Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into…
Convincing the Executive Team to Invest in SEO
Tips on how to get the executive management team to buy into the idea of search marketing.
Yes, Virginia, there is a natural and paid search synergy
“Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?”…
An Inside View of the Agency
Chris Boggs breaks down some common roles within agency teams, and explains the approach to working alongside others.
Mission Possible: Managing Millions of Keywords
Your mission, should you choose to accept it, is measuring the performance of a massive keyword set. Insight on approaching the project…
Is Search to Social Media a Natural Progression?
“Search marketing is becoming more about marketing, and less about search,” said Rob Murray, president and CEO of iProspect. That’s a pretty…
24/7 Adds Mobile Search Ad Management
24/7 Real Media has added mobile search ad management to its Decide DNA Platform. With the latest version of the platform, marketers…
Introducing: Weekly Columns by Search Marketing Experts
This week, you will see a new navigation scheme here on Search Engine Watch. Not only is it an effort to help…
Highlights from the SEW Blog: Apr. 2, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Data Mining: The Heart of Analysis, Part 2
It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well.