paid search.
Buying Your Way In: Search Engine Advertising Chart
Do search engines sell listings? Yes. Should searchers fear this? Not necessarily. Paid listings generate revenue for search engines, which in turn…
Should You Bring Search In-House?
The decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.
Data Mining: The Heart of Analysis
What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program…
Are You Really Analyzing Your Paid Search Campaigns?
What do you do when the needle won’t move anymore — when you can’t invest another dollar in your paid search program…
New Search Ad Management Tools Launched
Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers. The other, from…
SEMPO Releases North American Search Report
North American advertisers spent $9.4 billion on SEM in 2006, with $8 billion, or 86 percent of that going to paid search,…
Highlights from the SEW Blog: Feb. 5, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Affiliates and PPC
Are affiliates the cause of high PPC search ad costs for merchants? In his latest ClickZ column, Kevin Lee discusses the tactics…
Retailers Should Focus on SEO, Shopping Search
Retailers should move beyond their traditional paid search campaigns and pay attention to SEO and shopping search engines, according to a new…
Keyword Research Industry Still Lacks a Clear Choice
Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used…