paid search.
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to…
The Search Engine Report – Number 121
Search Engine Watch Editor Elisabeth Osmeloski recaps important news in search during December 2006 & January 2007.
A Search Engine For Search Marketers
Lee Odden recently released a list of search marketing blogs, which he plans to update every Friday. The article has received well-deserved…
Google’s Response to “The Sausage Manifesto”
Today’s SearchDay, It’s Time to See What’s In the PPC Sausage, looks into Jeffrey Rohr’s open letter to paid search networks about…
It’s Time to See What’s In the PPC Sausage
Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and…
Rohrs Addresses Click Fraud Issues With “Sausage Manifesto”
In a “Jerry Maguire moment” during SES Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues, sat…
The Search Engine Update – Number 235 – Dec. 19, 2006
Search Engine Watch's recap of top search engine stories, featuring exclusive content for members during the month of December 2006.
SEM Certification & Training Courses
The move toward offering certification and training in search marketing is accelerating. Here’s a rundown on some new courses and developments I’ve…
100 Million Sites = Search Wins
CNN reports that the Internet has now crossed a significant milestone; there are 100 million operating websites. The Web’s growth has been…
Ask.com Using Paid Search On Google As Promotion
I reported at the Search Engine Roundtable that Ask.com Advertises on Google.com To Promote Search Quality of Engine. A search on Raccoon…