paid search.
7 Things Agencies Hate About Facebook Social Ads
Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and…
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.
Jobs of the Future: Interview with Liz Gray, Faculty Member at Fanshawe College in London, Ontario
Back in February, I interviewed Liz Gray at SES London 2010. She is a faculty member at Fanshawe College in London, Ontario,…
Google’s New SERP: Hit Or Miss ?
Just about ten days ago, we reported on the launch of the new Google search results pages (SERPs). Some positive feedback has…
Search Doesn’t Only Happen on Search Engines
Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context…
Google Hearts Agencies XOXOXO
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change…
3 Reasons to Spend Money on Branded Terms
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
Paid Search Management: Campaign Organization, Part 1
Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of…
What History Tells us About Facebook’s Potential as a Search Engine, Part 1
Is Facebook on its way to becoming a serious player in the search marketplace?