paid search.
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and…
Product Feeds Offer Untapped SEO, PPC Opportunities
How product feeds can improve your search engine optimization and pay-per-click efforts.
Conductor Study Reveals Leading Internet Brands’ Natural Search Visibility is Poor
Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report,…
Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another…
The 4 Keys to Writing a Paid Search Masterpiece
How to draft effective paid search ad copy in 70 characters or less.
SEMPO Survey: Paid Search Spend to Rise 22% in 2010
And most of it’s going to Google. We take monthly look at search engine rankings here on Search Engine Watch, but that…
Google Announces AdWords Search Funnels at #SESny
Many online marketing analytics experts have been quick to accuse search engines of stealing all the glory, due to using a “last…
Allison Schwam is Skiing Her Way to Search Success
Prepare to be green with envy. I’m entirely jealous of Allison Schwam. She’s the Senior Search Analyst at Backcountry, an outdoor sporting…
Razorfish Improves Efficiencies by 50% with Marin Search Marketer
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider. As an interactive marketing agency with…
AdWords Offers Free Online Training
Google AdWords has launched a new site where you can get training on their paid search platform. For FREE. There are “on…