paid search.
Online Marketing Fundamentals For New Professionals, Part 2
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson:…
What’s the Value of a Paid Search Impression?
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser’s Campaign
Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular…
Google, Verizon Outline 7-Point Proposal Towards An Open Web
In the light of the ongoing debate about web neutrality, Google and Verizon have put together seven points in a proposal to…
10 Missed Opportunities in Search Engine Marketing in Japan
Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one…
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is…
Search Alliance Starts Live Testing Microsoft Organic And Paid Search Results On Yahoo
As Yahoo and Bing progress on the Search Alliance, Yahoo said it is live testing results of Microsoft organic and paid search…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Co-Creation & Search: It’s All About the Customer
How listening to the crowd can enhance your online branding strategy.
Marin Software Raises $11.2 Mln To Boost Development
Paid search management company Marin Software said it raised $11.2 million in Series D financing through its capital investors — Amicus Capital,…