paid search.
Keyword Phrase Value: Click-Throughs vs. Conversions
Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail…
Marin Integrates Criteo Site Retargeting Into PPC Bid Management Platform
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with…
Yelp Integrates Telmetrics Call Tracking
Despite the fact that call tracking jas been around for over 20 years, it is enjoying a bit of a resurgence in…
PPC vs. SEO: Paid Search as Your Organic Competitor
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense…
The New Attribution: Smart Marketers and User-Based Media Optimization
By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more…
Weather Forecast? Don’t Know, Check Google
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's…
Ham Wars: How Search Impacts Your Dinner Table
Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics further down…
Campaign Overload: How Search Marketers Can Overcome Fragmentation
More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
How to Structure an AdWords Account — A Practical Guide
A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that…
Google’s New Year’s Eve Logo Will Make Money Via Twitter
Google’s logo today heralds a new decade with the roman numerals MMXI replacing the OOGL of it’s name. Clicking the logo takes…