paid search.
2011: The Year of Facebook
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is…
5 Reasons Google’s New Keyword Tool is Better [Best of SEW 2010 #6”
While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool.
This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail
This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday stories. Many are making predictions or offering…
SearchIgnite DSP Makes Display Advertising More Like Paid Search
Most companies manage their display advertising and search marketing activities in ‘silos’, having separate teams and platforms to manage it all. This…
Google Instant Previews Bring Brand Imagery to Search
The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand…
The Call for Call Tracking Is Answered
This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has…
Secrets to Paid Search Success Revealed, Part 4
Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time…
Conductor says Google Instant has No Impact on Searcher Behavior [study]
A week after the launch of Google Instant, Conductor compared 880,000 visits from ten high traffic websites by search term length with…
Google Places Presents Major Challenges for International SEO, Too!
As Google Places rolls out across the world and puts the focus on local, here are some challenges you may face in…
Secrets to Paid Search Success Revealed, Part 3
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours…