Microsoft.
adCenter Releases New Conversion Tracking Options
Microsoft’s adCenter has released new converstion tracking options. They are, according to the adCenter blog: Count One Conversion Per Click: adCenter will only count the first conversion to…
Microsoft Research Introduces Search Projects at TechFest
Microsoft Research introduced search projects at its annual TechFest in Redmond, Washington. If you’re not aware, TechFest is an event where Microsoft…
Data Privacy Day Exhibit Differences in Approach from Google and Yahoo
When it comes to privacy – and overall service/product offering – there is a big difference in how Google and Yahoo relate…
Search a Bright Spot for Microsoft
While Microsoft plans to lay off about 5,000 employees across its various business lines, Microsoft CEO Steve Ballmer said today that the…
Microsoft Releases Earnings Early: Quarterly Profits Drop, Confirms Job Cuts
Microsoft surprised Wall Street by announcing their earnings early today. They were scheduled to announced their earnings at 5:30pm EST/2:30pm PST, after…
What Will 2009 Bring Us?
Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let…
Live Search General Manager Brad Goldberg to Exit Microsoft
Live Search general manager Brad Goldberg is leaving Microsoft. His next venture will be heading up the online business at Peak6 investment…
AdGooroo Report Shows Times Not So Tough for Search
The economic downturn may not be affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The report shows…
UPDATE: Jonathan Miller Seeks Funds for His VC Firm, Not Yahoo
It turns out yesterday’s news about former AOL CEO Jonathan Miller trying to gather money to buy Yahoo was false. Miller has…
Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008
Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down…
Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to…
Microsoft Goes after the Verizon Default Search Deal
Microsoft is attempting to pull the rug out from under Google’s talks with Verizon to be the default search engine on its…
Ballmer Says No to Yahoo Acquisition, Maybe to Search Deal
Microsoft CEO Steve Ballmer has responded to Jerry Yang’s comments about being open to a Microsoft acquisition. Speaking to a group of…
SearchDay | Obama’s Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed;…
Yang Says Microsoft Deal is Best Bet for Yahoo
Jerry Yang told attendees at the Web 2.0 Summit yesterday that a deal with Microsoft is still the best option for Yahoo.…
SearchDay | Suing Google over Yahoo
Today's search engine marketing news and opinion: Suing Google over Yahoo; Social Media Link Building: From Fantasy to Reality; Google and Yahoo…
Google Terminates Yahoo Advertising Partnership
Yahoo announced that Google has decided to terminate its advertising partnership with Yahoo, “following indication from the Department of Justice that it…
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in…
Collins Stewart Analyts Puts YHOO Value at $21
I guess Yahoo possibly talking with AOL again and launching a brand new advertising platform were not enough to ease opinions on…
adCenter Introduces Dynamic Text Insertion
Microsoft’s adCenter is introducing Dynamic Text Insertion into its offering. Similar to using {keyword} insertion, Dynamic Text Insertion works by using these…
SEW Experts: Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. In today’s SEM Crossfire column, “Could…
Let the Games Begin: Yahoo and Icahn Make it Official
Yahoo has officially appointed Carl Icahn to its board of directors, and board member Robert Kotick has officially resigned. The moves were…
SearchDay: Has Mobile Local Search Finally Arrived?
Today's search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There's a New Algorithm in Town;…
SEW Experts: Look Out PageRank, There’s a New Algorithm in Town
Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft…
Microsoft Adds Image Hotspots to Live Search Design
Microsoft has launched a new concept for Live Search. Now, when you visit the search engine, you’ll see a background image with…
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