Microsoft adCenter.
The Critically Important Role of Bing Ads in Search Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of…
It’s Time to Give Microsoft adCenter a Try
If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of…
SES Chicago 2011 blog coverage!
Thank you to all of our bloggers for helping us making this year’s SES Chicago a most informative one for all! NBC…
Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads
In addition to Google AdWords, mortgage scams that claim to provide assistance from the U.S. government have been located in Microsoft adCenter.…
Top 10 Search & Social Takeaways from #SESChi
The top tools, lessons, presentations and people to watch from SES Chicago; over 150 online marketing tools, video optimization, lessons that carry…
Negative Keyword Functionality Now Available in adCenter
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much…
Microsoft Updates Ad Policies on Relevance & Quality
Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct…
A Few adCenter Tricks For Halloween PPC Treats
As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual…
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords.…
Back to School: Now That’s What I Call a PPC Strategy!
Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for…
12 Bloggers Already Blogging About SES London 2011
Normally, events like SES London 2011 generate a great deal of buzz during the conference. But a dozen bloggers are already blogging…
Bing, adCenter Get Boost from Nokia/Microsoft Alliance
Nokia will adopt Microsoft’s Windows Phone 7 as its primary operating system, which means Bing will become the default search engine on…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to…
What You Can Expect From the World of PPC in 2011
Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search…
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift
An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and…
Some Microsoft adCenter Accounts Reporting Problems
Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with the Microsoft adCenter system…
New Microsoft Paid Search Features & More Search News
Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on conversion rates, revenue…
Goodbye, Yahoo: 4 Things I’ll Miss About Panama
A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for…
Paid Search Keyword Building the Smart Way!
This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success.
Paid Search Management: Campaign Organization, Part 3
An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
David Meerman Scott Video & Top Stories from Day 1 of SES New York 2010
As expected, the top story at SES New York 2010 for Day 1 was the keynote speech given by David Meerman Scott.…
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