Microsoft adCenter.
The Critically Important Role of Bing Ads in Search Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of…
It’s Time to Give Microsoft adCenter a Try
If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of…
SES Chicago 2011 blog coverage!
Thank you to all of our bloggers for helping us making this year’s SES Chicago a most informative one for all! NBC…
Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads
In addition to Google AdWords, mortgage scams that claim to provide assistance from the U.S. government have been located in Microsoft adCenter.…
Top 10 Search & Social Takeaways from #SESChi
The top tools, lessons, presentations and people to watch from SES Chicago; over 150 online marketing tools, video optimization, lessons that carry…
Negative Keyword Functionality Now Available in adCenter
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much…
Microsoft Updates Ad Policies on Relevance & Quality
Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct…
A Few adCenter Tricks For Halloween PPC Treats
As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual…
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords.…