Microsoft adCenter.
Back to School: Now That’s What I Call a PPC Strategy!
Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for…
12 Bloggers Already Blogging About SES London 2011
Normally, events like SES London 2011 generate a great deal of buzz during the conference. But a dozen bloggers are already blogging…
Bing, adCenter Get Boost from Nokia/Microsoft Alliance
Nokia will adopt Microsoft’s Windows Phone 7 as its primary operating system, which means Bing will become the default search engine on…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to…
What You Can Expect From the World of PPC in 2011
Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search…
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift
An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and…
Some Microsoft adCenter Accounts Reporting Problems
Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with the Microsoft adCenter system…
New Microsoft Paid Search Features & More Search News
Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on conversion rates, revenue…