Marketers.
Global Search Engine Marketing [Book Review]
"Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world operates in all the…
The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their…
Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated…
SEOMoz Launches 2012 Industry Survey
Attention marketers: If your job includes SEO, social media, content, and organic/inbound marketing, then SEOmoz wants you to take their 2012 industry…
Zenya Introduces Keyword Repository Categorized by Searcher Intent
Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which…
Search Marketing and Social Media in Regulated Industries
Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and…
Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23…
10 Keys to Ranking on Google & Bing During Breaking News Events [Study]
An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat…
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at…
How Mobile, Social & Trust Are Shaping Local Search Usage [Study]
Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies,…
7 Free or Low Cost Tools to Improve Landing Page Conversion Rates
Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all.…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Media Attribution: How to Start Optimizing Your Media Allocations
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May…
Future of SEO: Change, Convergence, Collaboration
The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you…
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network…
How to Target Ethnicities on Facebook
Segmenting target markets by ethnicity has been a traditional marketing tactic. Facebook may not have a simple select option for targeting ethnicities,…
Twitter Finally Tests Self-Serve Advertising Platform
Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter announced that select marketers…
YouTube Analytics Replaces YouTube Insight
YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed…
Guilty, Hopeful, Clueless Marketers and the Need for Change – #SESCHI 2011 Keynote
Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the…
Google Releases Think Insights Trend & Research Hub for Marketers
Google Think Insights compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Google…
New Google Local Search Results Show Directions, Menus, Pics
A new search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google…
How to Build a Great SEM Team
Putting together a championship SEM team requires understanding the positions you need to fill; identifying the skills and experience to fill those…
New Facebook Feed Lowers Post Impressions, Increases Likes & Comments [Study]
An early-stage study from EdgeRank shows the Facebook's new "hybrid feed" is decreasing the exposure of posts while increasing post interaction. Companies…
Facebook Page Analytics Updated with Conversation Metrics & API
Facebook has launched new Page Insights, allowing brands to look deeper into social word-of-mouth and the virality of their posts. One metric,…
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