Marketers.
SEW Experts: Search Engine Marketing on the Efficient Frontier – Part 2
Mention the word “algorithm” and media buyers and online marketers flee for cover. But the list of SEM firms and technology providers that offer proprietary technology with sophisticated…
Putting the “Social” in Social Media Marketing
Some marketers think “social media marketing” or “social media optimization” means “social media manipulation.” In today’s SearchDay, “Blog Marketing Takes Commitment,” Debby…
SEM Agency: Uphill Battle?
iBanker Pat Hall told SES Chicago crowd how to sell your SEM SEO agency. Here's how to build.
SEO.edu: Can You Learn SEO From a Book?
Is SEO as tough as you think? Or tougher? Start your SEM education now.
Hitwise to launch paid and organic search tools
Sometimes, the news at SES Chicago is hidden in plain sight. For example, during a quick tour of the trade show floor,…
SEW Experts: SEMs Get ‘No Respect’ No More
At Search Engine Strategies Chicago, keynote speaker Don Shultz told search marketers in no uncertain terms that they need to start thinking…
SEMPO Brings Search Engines Together for Education
SEMPO, the Search Engine Marketing Professional Organization, is bringing representatives from Google, Yahoo, and Microsoft to its annual meeting for a round-robin…
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
How can an organization integrate search with their other best of breed experts for optimal results?
Content advertising: Search Engine content networks
One of the biggest challenges facing SEMs: making smart decisions about search engine content networks. It’s often a problem they can’t easily…
Physical Addresses To Aid Online Targeting?
As online marketers, we have the luxury of reaching our targets based on what they search, browse or click on. That tells…
Get It Right Now by Reading “Do It Wrong Quickly”
Mike Moran’s Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (ISBN-13: 9780132255967) recently published by IBM Press is…
Search and the Law: Trademarks
Since search became monetized, trademarks have been a front-and-center issue for legal debate. Today, with the proliferation of paid and organic search…
Is Optimization Key to Local Video Ads?
IYP providers may one day dominate local video ad sales, but not without a video search optimization plan.
SEMPO Running In-House Salary Survey
While the search marketing industry has done much growing in the last few years, it’s also lagging behind other industries in certain…
Study Shows Many Plan to Spend More on Search in 2008
A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa…
Breaking Down Silos: Specialization With Integration
For any search marketer working with large enterprises or agencies, it's the toughest job they face. How tough? Makes changing bids on…
Viral Recommendations Have Natural Limits
Whether cruising around social networks or shopping online, I do pay attention to friends’ recommendations — ranging from the newest restaurant, to…
Copyright Procedures for Search Marketers
Search marketers will almost certainly run into copyright issues at some point in their careers. They may be the victim, finding their…
IMNY Charity Event Scheduled for October 15
The Internet Marketers of New York are holding another charity event, so keep the 15th of October open. The event will help…
Branding Steers Search Beyond Direct Response
CMOs build brands. Who does Direct Response? White mice, search marketers, and Pavlov's dogs. Another myth destroyed in this week's Search Ads.
Google: Search Key to Auto-Buying Cycle
Google’s vertical industry teams have been taking a very consultative approach to ad sales. So far, Google has focused its efforts on…
SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, Multiply
In today’s By the Numbers column, “Split Traffic, Raise Conversion Rates, Repeat, Multiply,” Eric Enge reminds marketers that site optimization doesn’t begin…
We Like ‘Em Both
Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. Some 54% said SEO…
Search Marketers Stock in Trade? Not Trading Stocks.
Portfolio management no longer strikes fear into the hearts of search marketers. Find out why changing bids doesn't make the marketer.
SEW Experts: Search Marketers Stock in Trade? Not Trading Stocks.
In today’s Search Ads column, “Search Marketers Stock in Trade? Not Trading Stocks.,” Matt Spiegel discusses why portfolio management no longer strikes…
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