keyword research.
Search Engine Optimized vs. Search Engine Friendly Websites
Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure…
Designing an SEO Friendly URL Structure
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on…
5 Factors to Help You Identify the Best Global Search Markets
Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets.
Strategic SEM Planning for 2011
Don't break out the eggnog just yet. Your competition won't wait until January to figure out their 2011 strategies, and neither should…
Surviving the Bitter Holiday Code Freeze
While there's a lot that can't be done during a code freeze, there's still plenty to keep busy. Here are a number…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.
Why You Should Combine Your PPC & SEO Strategies
Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
Search and Social: Are You Missing Out?
Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search…
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even…
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2
More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2…