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Microsoft Kills Bing CashBack, A Great Idea With Gaping Loopholes
Microsoft said it will “bid farewell” to its Bing Cashback feature on July 30, 2010, citing lower-than-expected adoption. However, looking closer at…
Yahoo Steps Up Social And Content Strategy With Facebook Deal
After having integrated Twitter to its user interface, Yahoo announced it has also entered an agreement with Facebook to cross-share content and…
How to Measure Success in an SEO Campaign
Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture…
DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy
Google’s DoubleClick said it has acquired start-up Invite Media, a unified platform for “real-time bidding” and display of online media for an…
SEO Tool Review: Wordtracker Back Majestic To Create Link Building Magic
Link Building has changed in recent years. Buying links is out. Content marketing is in. It’s about reaching out and building solid…
Who Does Your SEO Team Speak to?
Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns.
Buzzing Blogger Community Blogging about SES Toronto 2010
What Google calls “the buzzing blogger community” has been blogging about SES Toronto 2010, which will be held June 9-11 at the…
Google AdWords Placement Targeting: Tools for Success
Tools and strategies for placement targeting that will lead you to greater PPC success.
Search Campaigns Boost Phone Calls to Businesses
As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands.…
Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel
Magnetic announced integration of its search data marketplace with leading ad networks on Monday. This partnership will enable display ad buyers on…