Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,716 articles
Latest in Google

PageRank sculpting: How to get more from your links

LinkGraph CTO, Manick Bhan, discusses how PageRank sculpting with internal links and A/B testing is a powerful strategy to improve rankings for high-value landing pages.

By Manick Bhan · 26 Oct 2020

SEO

Five excellent tips to optimize SEO for Bing – not Google

Google isn’t the only search engine worth focusing on as a marketer. Diversify and widen your audience reach by ranking for Bing…

By Justin Staples · 16 Oct 2020

SEO

‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem

SEMrush’s Head of Global Marketing, Olga Andrienko, reveals all the ins and outs of Google’s ‘People also ask’ feature to bring optimization…

By Olga Andrienko · 14 Oct 2020

SEO

Leveling the playing field: Ahrefs’ free product to help content creators compete in Google

While Google faces lawmakers with antitrust cases, it continues making billions from search result ads. Big players invest heavily in professional SEO…

By Tim Soulo · 02 Oct 2020

SEO

Three uncommon on-page SEO analysis techniques (That move the needle)

These three needle-moving on-page SEO analysis techniques will boost your search engine rankings, grow your audience, and push you ahead of the…

By Matt Cayless · 01 Oct 2020

Industry

Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis

Case study of how Wildgoose used a great SEO strategy to reposition its online business and transform a 62% YoY sales drop…

By Matt Finch · 01 Oct 2020

Analytics

Speed and performance of Web dev, SEO, and marketing agencies websites

Nebojsa Radakovic analyzed 20k agency websites for speed and performance and what I learned is not that good. A detailed report on…

By Nebojsa Radakovic · 25 Sep 2020

Content

Top 15 Chrome extensions for social media marketers

From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.

By Bhavik Soni · 23 Sep 2020

Industry

Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade away? Find out in this article.

By Aleh Barysevich · 16 Sep 2020

SEO

How to get your YouTube videos appear in Google’s video carousel

Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and…

By Ann Smarty · 11 Sep 2020

Digital Marketing

Inbound marketing for brand awareness: Four up-to-date ways to do it

Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here's…

By Ali Faagba · 11 Sep 2020

SEO

Top six ways to optimize crawl budget for SEO

Crawl budget is something you must optimize for SEO especially if you’re running a large-scale website. Details on the basics of crawl…

By April Brown · 09 Sep 2020

SEO

How to teach an old blog new SEO tricks

Over time, a blog can accumulate broken links and other things that negatively impact rankings and lose SEO mojo. Here's a nine-step…

By Tom Pick · 27 Aug 2020

Industry

What the commoditization of search engine technology with GPT-3 means for Google and SEO

LinkGraph’s CTO, Manick Bhan predicts that with GPT-3 technology, the biggest disruption to Google search may soon be on the horizon.

By Manick Bhan · 21 Aug 2020

Analytics

Google search trends: People are in search for connection during the lockdown

We’ve done some analysis of Google Trends data to see what people have been searching for during the pandemic.

By Russell Welch · 20 Aug 2020

Digital Marketing

How to use in-market audiences for better search campaigns

Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized…

By Harikrishna Kundariya · 18 Aug 2020

Industry

SEO in the second half of 2020: Five search opportunities to act on now

Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and…

By Jim Yu · 17 Aug 2020

Development

An SEO’s guide to event schema markup

UK based Superb Digital's Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in…

By Paul Morris · 14 Aug 2020

Content

Seven important metrics to measure content marketing ROI

ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to…

By Sumeet Anand · 10 Aug 2020

SEO

Guide: How to structure a local SEO strategy for your business

You can increase your business' revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local…

By Christian Carere · 06 Aug 2020

SEO

Foolproof guide to optimizing Shopify for SEO

Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step…

By Stefanie Slclot · 03 Aug 2020

SEO

What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

In recent years, Google has made several changes to their link attributes. Here's an overview of the basics and expert advice on…

By Joseph Dyson · 24 Jul 2020

SEO

1000 Ranking factors: How Google finds signals through the noise

LinkGraph's CTO, Manick Bhan, explains how machine learning is helping us better understand how Google finds and evaluates content quality signals when…

By Manick Bhan · 22 Jul 2020

SEO

10 Tips to perform in depth local SEO for your business

Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. Here are 10…

By Jackson Keil · 20 Jul 2020

Industry

Five Google Trends charts that show the impact of COVID-19

As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate strategic insights.

By Jason Tabeling · 09 Jul 2020

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