Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Five SEO content types to power and grow your business through 2020

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value.

By Jim Yu · 17 Jun 2020

SEO

How to adapt SEO strategies for the zero-click search landscape

Zero-click search is not that big a hurdle. Five fantastic tips to tailor your search strategy to make zero-click work for you.

By Edward Coram James · 08 Jun 2020

Industry

The perfect SEO recipe to survive COVID-19 and the May core update

Award-winning digital agency, MintTwist's SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update.…

By Sergio Arboledas · 27 May 2020

Industry

Top three marketing trends for the COVID-19 era

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy…

By Nick Chasinov · 26 May 2020

SEO

Maximizing local SEO: Five tactics to enhance visibility without breaking the bank

Toby Nwazor examines how your small business can still win the local SEO war in spite of all the recent Google algorithm…

By Toby Nwazor · 19 May 2020

SEO

Remarkable impacts of COVID-19 on Google SERPs

Here’s how the recent COVID-19 pandemic has had a lasting impact on Google SERPs and what it means for the future of…

By Rameez Ghayas Usmani · 18 May 2020

Industry

How search giants are helping spread COVID-19 awareness

SignatureWEB's SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19…

By Michael McManus · 14 May 2020

SEO

Branding for SEO : A way to fight against Zero Clicks SERPs

Is it possible for a business to win against "Zero Clicks SERPs"? Nicolas Vargas shares detailed pointers and examples of branded search…

By Nicolas Vargas · 14 May 2020

Development

JavaScript rendering and the problems for SEO in 2020

Croud's VP Strategic Partnerships, Anthony Lavall discusses JavaScript frameworks that deal with the most critical SEO elements.

By Anthony Lavall · 06 May 2020

Content

How writers can optimize content for a variety of search engines

UK Linkology's Content Marketing Manager walks you through the complex process of optimizing content for search engines beyond Google - Bing, DuckDuckGo,…

By Hannah Stevenson · 04 May 2020

Industry

Gain visibility with Google’s unified mobile search

Productsup's Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.

By Chris Dessi · 08 Apr 2020

Industry

The best-kept secret to maintaining and defending the top spot with paid search

Pumping more money is not the solution. BrandVerity's CEO helps you learn the essential techniques to maintain your position one in paid…

By Dave  Naffziger · 07 Apr 2020

SEO

What is speakable schema markup and how does it impact the future of SEO?

Google's speakable schema will be useful when people ask about specific topics and news. The returned results would read back with speakable…

By Emily Browne · 25 Mar 2020

Analytics

Hitchhiker’s guide to the end of the third-party cookie as we know it

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their…

By Matt Moore · 24 Mar 2020

Content

Effective SEO copywriting hints to increase your traffic in 2020

While ranking well on SERPs has its benefits but you can't ignore your readers. Tips for SEO copywriting to build trust and credibility.

By Jacob M. · 19 Mar 2020

SEO

Searching for CX: The impact of search in the age of customer experience

CEO of BrandVerity uses their research around the significant confusion consumers face with search and how it impacts the CX that brands…

By Dave  Naffziger · 09 Mar 2020

SEO

Five tips to help your brand thrive despite Google’s notification changes

While web browsers give users more control, brands must adapt. SVP of marketing at Airship, Mike Stone shares five ways of dealing…

By Mike Stone · 05 Mar 2020

SEO

Six key SEO recommendations that matter in 2020

Founder of digital marketing company, LoudGrowth shares top SEO recommendations for 2020 to help businesses reach their full potential in SEO. 

By Harpreet Munjal · 05 Mar 2020

Industry

Is SEO dead in 2020?

Wondering if you should invest hard-earned cash in SEO, if it's still a viable marketing strategy for 2020, or whether to spend…

By Sian Thomas · 27 Feb 2020

Industry

A look at performance post Google’s average position sunset: Top vs side

I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics…

By Jason Tabeling · 25 Feb 2020

Content

How to make the most of Google’s “People also ask” results

We may have no power over Google's SERP elements but here's how digital marketers can boost their clients' organic visibility through "People…

By Ann Smarty · 20 Feb 2020

Development

How encryption can enhance your SEO ranking

Cyber criminals earn $3.25 billion per year. Isn't this a good reason why you should consider encryption to save your business online?…

By John Ejiofor · 19 Feb 2020

Development

Six must-know international SEO tips to expand your business

International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search…

By Edward Coram James · 18 Feb 2020

Industry

Searchmetrics report: How Amazon and Google help each other

Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which…

By Barry Levine · 17 Feb 2020

SEO

Google for branding: Getting more from search engine services

We touch on the aspects of using Google for branding with a list of Google’s underused services, and suggested ways you can…

By Diana Ford · 14 Feb 2020

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