Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

The changing face of search: Dynamic content and experiences that perform

Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.

By Jim Yu · 13 Feb 2020

SEO

The perils of tricking Google’s algorithm

Know the ill-effects of chasing and tricking Google’s algorithms to save your brand's reputation from Google penalties. There's also a bonus involved!

By George Konidis · 30 Jan 2020

Industry

Word of advice on exactly what to expect from SEO in 2020

As always, Google is likely to throw a couple of curveballs - However, the SEO industry is coming of age. E-A-T, page…

By Keith Hodges · 28 Jan 2020

Content

How AMP technology can boost your content strategy

Content marketing, UX, and web design have never been more interlinked and it’s a great opportunity to make the most of them…

By Cole McKeon · 21 Jan 2020

Industry

SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros

Useful insights from Chris Rodgers, Founder and CEO of Colorado SEO Pros about the conundrum of SEO and SMEs, trends, voice search,…

By Kamaljeet Kalsi · 20 Jan 2020

Industry

SEO competition research: The complete guide

Along with keyword and backlink research, link building and website audits, competition research is a fundamental part of a successful SEO campaign.

By Aleh Barysevich · 17 Jan 2020

SEO

Anchor text variations: Your key to link profile diversity

Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI…

By Anthony Gaenzle · 14 Jan 2020

SEO

How to improve your website ranking in 2020

A brief look at several known factors in 2020 that will improve your website ranking through content and other methods that are not…

By Jacob M. · 10 Jan 2020

SEO

The role of SEO in online reputation management (ORM)

ORM is no longer optional. Successful online reputation management (ORM) and SEO help achieve results through coordinating content, websites, and SERPs.

By Sameer Somal · 09 Jan 2020

Industry

Quantum supremacy and nine SEO trends that’ll flip 2020 on its head

In 2020 Google will start using breakthroughs like the quantum processor for commercial purposes. Scary? Interesting? Eight SEO trends to watch out…

By Ata Khan · 02 Jan 2020

Industry

10 Tips for improved guest blogging in 2020

Top tips that'll do wonders for your guest blogging in 2020. Brand your business, demonstrate thought leadership and build relationships via link…

By Christian Carere · 30 Dec 2019

Content

Content optimization using entities: An actionable guide

Entity optimization deserves the same amount of press as other topics we SEOs drive into the ground week after week. A guide…

By Brooks Manley · 24 Dec 2019

SEO

Four SEO myths to shake off in 2020

To help your brand succeed in 2020 by optimizing your website for greater organic visibility, here’s the truth about the top four…

By Claire Beutel · 23 Dec 2019

SEO

The beginner’s guide to semantic search: Examples and tools

"Semantics" refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for…

By Ann Smarty · 16 Dec 2019

Industry

Top eight SEO trends for 2020

Google makes hundreds of changes to its search algorithms every year of which any could affect your search ranking. Eight SEO trends…

By Chima Mmeje · 12 Dec 2019

Industry

The UK election and SEO games: Search, scandal, and big promises

In light of the UK election and the Conservatives' online activities, Luke Richards dives into and analyzes the political battleground - Google…

By Luke Richards · 11 Dec 2019

Voice

Voice search ascending: Three areas that require your attention right now

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.

By Bart Bartolozzi · 02 Dec 2019

SEO

An introduction to Google Ads Video Ad Sequencing (VAS)

Video Ad Sequencing helps you dodge YouTube's "Skip Ad". Tips to take your target audience on a video journey, drive deeper awareness,…

By Mike Nelson · 27 Nov 2019

SEO

Page speed optimization: Six areas to focus on for better SEO results

What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist…

By Ayodeji Onibalusi · 07 Nov 2019

SEO

Five factors that determine the overall page quality

Google hires real humans known as "Search Quality Raters". Page Quality rating (PQ) is a grade given after analyzing “how well a…

By Joydeep Bhattacharya · 25 Oct 2019

Industry

Why we need to think of entities and the future of SEO

Greg Gifford, VP of Search at Wikimotive, speaks at the Brighton SEO conference about entities and the future of SEO. Tips for…

By Tereza Litsa · 23 Sep 2019

Industry

10 Takeaways from the state of SEO survey

We explore the top 10 takeaways from the survey data - think of it as a TLDR version of data collection from…

By Stuart Shaw · 16 Sep 2019

SEO

How improved Google ratings impact conversions

In the data set that I used businesses were found via non-branded searches 70% of the time vs. 30% of the time…

By Jason Tabeling · 02 Sep 2019

Local

How to check Google search results for different locations

In a world of highly customized SERPs and a host of ranking signals for local search that Google uses, relevant ranking data is…

By Aleh Barysevich · 29 Aug 2019

Content

Your step-by-step guide to content marketing keyword research

Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing…

By Ronita Mohan · 28 Aug 2019

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