Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Over half of searches on Google yield zero clicks

Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.

By Jacqueline Dooley · 21 Aug 2019

Mobile

Video marketing tips and tools to boost your traffic

For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing…

By Nat McNeely · 08 Aug 2019

PPC

Effective Amazon PPC Management: How to get the most of a limited budget

According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC…

By Francis Ejiofor · 02 Aug 2019

SEO

A review of the payday loans algorithm in 2019

The industry has seen challenges that impacted businesses last year. Daniel Tannenbaum shares how brands can rank in the payday loans algorithm…

By Daniel Tannenbaum | Sponsored · 01 Aug 2019

Analytics

Google + Amazon: Data on market share, trends, searches from Jumpshot

"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data…

By Kimberly Collins · 01 Aug 2019

SEO

The power of page speed: Practical tips and tools to speed up your site

Page speed is one of the most vital focus areas for customer experience today. Benefits, tools, and tips shared to improve your…

By Mae-Lei King · 31 Jul 2019

PPC

Five ways to target ads on Google that don’t involve keywords

Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.

By Jacqueline Dooley · 30 Jul 2019

Development

Five extensions to help you boost on-page SEO

Five extensions that directly complement on-page SEO strategy, help rack-up rankings, track your website’s performance, and measure the core online metrics.

By Zeeshan Khalid · 25 Jul 2019

Content

Small-budget guide to testing ad copy, landing pages, and more

It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new…

By Lauren Crain · 24 Jul 2019

SEO

Five biggest misconceptions about PageRank

During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent…

By Aleh Barysevich · 23 Jul 2019

Analytics

Converting custom: Using analytics to optimize sales funnels

There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales…

By Dmytro Spilka · 22 Jul 2019

Content

Don’t underestimate the power of video

Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely…

By Tanu Javeri · 19 Jul 2019

Analytics

How to set up Google Analytics annotations to show Google updates

With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google…

By Paul Lovell · 18 Jul 2019

SEO

Delete your pages and rank higher in search – Index bloat and technical optimization 2019

If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know,…

By Pablo Villalpando · 16 Jul 2019

Content

How to grab featured snippet rankings with zero link building effort

A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types,…

By Khalid Farhan · 12 Jul 2019

SEO

Why an SEO should lead your website migration

From URL mapping to testing, five ways in which the expertise of an SEO professional can propel your website towards successful migration.

By Kailin Ambwani · 11 Jul 2019

Industry

Search engine results: The ten year evolution

Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your…

By Jason Tabeling · 10 Jul 2019

Industry

#GoogleDoBetter: The latest on internal issues at Google and Alphabet

June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.

By Luke Richards · 03 Jul 2019

Development

Google Sandbox: Is it still affecting new sites in 2019?

Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how…

By Harpreet Munjal · 01 Jul 2019

Industry

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and…

By Gary Burtka · 28 Jun 2019

PPC

How to run a successful competitor-focused paid campaign

If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM…

By Matt LaMontagne · 26 Jun 2019

PPC

Nine Google Ads hacks to improve your CTR and conversion rate

Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.

By Himanshu Rauthan · 25 Jun 2019

Content

Five tips to create an SEO-friendly FAQ page

FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways…

By Irina Weber · 24 Jun 2019

SEO

Five easy SEO strategies: Increase search engine rankings and gain qualified customers

When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.

By Jacob M. · 20 Jun 2019

SEO

UX matters for search: Here are two reasons why

Your search engine marketing success hinges upon your site’s UX. Two elements of UX that are particularly relevant to SEO.

By Jonathan Alonso · 18 Jun 2019

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