Google.
Why we need to think of entities and the future of SEO
Greg Gifford, VP of Search at Wikimotive, speaks at the Brighton SEO conference about entities and the future of SEO. Tips for a future-proof SEO strategy.
How to check Google search results for different locations
In a world of highly customized SERPs and a host of ranking signals for local search that Google uses, relevant ranking data is…
Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing…
Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt…
Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing…
Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC…
A review of the payday loans algorithm in 2019
The industry has seen challenges that impacted businesses last year. Daniel Tannenbaum shares how brands can rank in the payday loans algorithm…
Google + Amazon: Data on market share, trends, searches from Jumpshot
"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data…
The power of page speed: Practical tips and tools to speed up your site
Page speed is one of the most vital focus areas for customer experience today. Benefits, tools, and tips shared to improve your…
Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
Five extensions to help you boost on-page SEO
Five extensions that directly complement on-page SEO strategy, help rack-up rankings, track your website’s performance, and measure the core online metrics.
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new…
Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent…
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales…
Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely…
How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google…
Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know,…
How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types,…
Why an SEO should lead your website migration
From URL mapping to testing, five ways in which the expertise of an SEO professional can propel your website towards successful migration.
Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your…
#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.
Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how…
Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and…
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