Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

The ultimate guide to strengthen your local SEO strategy

Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands and stay relevant.

By Shane Barker · 17 Jun 2019

SEO

How to make online reviews one of your most powerful SEO weapons

The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest…

By Manish Dudharejia · 10 Jun 2019

SEO

How to understand searcher intent to boost SEO rankings

It’s important to think about the search intent of potential customers. Explore user intent and learn to use this complex system to…

By Syed Balkhi · 05 Jun 2019

SEO

How to master technical SEO: Six areas to attack now

It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable…

By Aleh Barysevich · 04 Jun 2019

SEO

Podcast SEO 101: How to optimize your podcast for search engines

Google announced that podcasts will start showing up in SERPs. "Podcast SEO" is a great opportunity to build an audience through search…

By Tereza Litsa · 03 Jun 2019

SEO

Image optimization for SEO: Everything you need to know for success

Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.

By Kamaljeet Kalsi · 31 May 2019

Development

A guide to implementing Google’s “How-to” schema

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.

By Ryan Roberts · 30 May 2019

Industry

The middle ground for single keyword ad groups (SKAGs)

SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?

By Jon Crowe · 24 May 2019

SEO

Seven reasons why your rankings dropped and how to fix them

When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of…

By Inna Yatsyna · 20 May 2019

Industry

New visual search innovations tap human emotions and biological buying triggers

Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s…

By Gary Burtka · 16 May 2019

Industry

The evolution of SEO and the shift from point solutions to platform

SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence in evolution.

By Andy Betts · 07 May 2019

Industry

How AI is powering real-time SEO research: Insights and optimization

Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools…

By Jim Yu · 06 May 2019

Content

How to check for duplicate content to improve your site’s SEO

What is considered duplicate content? What steps can you take to make sure it doesn't hamper your SEO efforts? Pressing SEO questions…

By Kim Kosaka · 30 Apr 2019

Industry

What’s it like using DuckDuckGo in 2019?

DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it…

By Tereza Litsa · 25 Apr 2019

Development

Study: How ready are businesses for voice search?

A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.

By Kimberly Collins · 18 Apr 2019

Analytics

Complete guide to Google Search Console

Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need…

By Dmitriy Shelepin · 05 Apr 2019

SEO

Google Dataset Search: How you can use it for SEO

Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research,…

By Luke Richards · 02 Apr 2019

SEO

Five ways to improve your website’s bounce rate (and why you should)

According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Five ways to…

By Syed Balkhi · 29 Mar 2019

SEO

Debunked: Nine link building myths you should ignore in 2019

The link building industry is flooded with many myths that'll never get you results but can get you into a lot of…

By Segun Onibalusi · 28 Mar 2019

SEO

Five ways SEOs can utilize data with insights, automation, and personalization

2018 has been transformative for the SEO industry, it's expected to top $80 billion in spending by 2020. AI creates new engagement…

By Jim Yu · 22 Mar 2019

SEO

Why bother with user experience: UX tips for SEO experts and business owners

The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation,…

By Inna Yatsyna · 19 Mar 2019

PPC

Semantic search for Google Ads: What it is and why it matters

Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads' strategy to target…

By Mike Ncube · 12 Mar 2019

SEO

How can brands use SEO to capture new users and markets?

For large websites like ecommerce, there can be an overwhelming amount of data. Here's how to pull and audit your search data…

By Keith Hodges · 11 Mar 2019

PPC

Drive customer retention with Google Dynamic Remarketing

The internet has 4.1 billion users and you're missing out if you're not retargeting. Learn the art of customer retention with Google…

By Charles Richards · 07 Mar 2019

SEO

A quick guide to SEO in 2019

This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.

By Brendan Hufford · 07 Mar 2019

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