Google.
Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content, etc.
Drive customer retention with Google Dynamic Remarketing
The internet has 4.1 billion users and you're missing out if you're not retargeting. Learn the art of customer retention with Google…
A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here's what we actually…
How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success…
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser…
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to…
How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and…
Google Activity Cards: Inviting users to be better connected with their past search activity
Google activity cards, released Jan 9, are the next step in the company’s journey toward making the SERPs even more intuitive, tailored,…
What were Google’s biggest search algorithm updates of 2018?
A visual representation of Google's biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications.
Google’s Pichai answers to Congress: The good, the bad and the frustrating
Google CEO Sundar Pichai testified in front of Congress this week on transparency and accountability, specifically around data. Here's an overview.
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending…
TechSEO Boost: Machine Learning for SEOs
Machine learning and how to use it for SEO: automated image optimization, transcribing podcasts into json strings, mass meta description writing, and…
Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine
More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for "transparency, communication, and real accountability."
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our…
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's…
Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant
Earlier today thousands of Google employees across the world walked out of their offices in protest against sexual harassment and discrimination. We…
10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: "Wow, you looked at a lot of pages from my web site. How did you like it?" - people…
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... +…
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website's ranking. Paid backlinks are a great way to get caught right in the…
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach--now from Google. We trace the trajectory of the WWW, Tim Berners-Lee 's recent post on Solid, and if…
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This…
Dragonfly: What we know about Google’s possible plans to re-enter China’s search market
Separating facts from speculation on recent reports of Google re-entering China's search market. What do we know, and what can we reasonably…
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