Google.
Google to Talk Privacy Policy in Private with Congress
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…
Search and Social Marketing Olympians Compete for ROI Gold at SES London
Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience…
Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?
Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in…
Yandex Extends Map Capabilities To 4 More Continents
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of…
Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig
Yesterday, President Barack Obama participated in a “virtual town hall” with citizens from across the United States in a Google+ Hangout. Obama…
U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad…
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating…
Digital Asset Management Strategies to Grow Your Audience
Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage…
Google Responds to Privacy Policy Backlash: Don’t Log In
For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google…
AdWords Performance Grader Tool Touts More Accurate PPC Data Reports
WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has…
SEMRush to Add Google AdSense Advertiser Report
SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on…
How to Harmonize Google+ With Your Other Social Platforms
Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal…
Reach and Frequency: SEO Secret to Brand Building on Google?
SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated…
Google Driverless Cars ‘Shockingly’ Safe & Efficient [Infographic]
Driverless cars could double the efficiency of working parents, reduce parking costs and state licensing revenue, and take millions of drunk drivers…
Google Maps Adds Emergency Alerts
If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking…
Con Artist Shares Inside Story of Google Pharmacy Ad Sting
In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative…
Measuring ROI: How to Collect Meaningful PPC Conversion Data
Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three…
Google+ Drops Age Restriction, Now Accepts All Teenagers
Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with…
How Google+ Could Threaten Google’s Core Search Business
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in…
Yandex Adds Face Recognition Technology
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology…
Google Recalculates Average Search Position Metric
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates…
Why Your Business Needs to Be on Google+ Now
Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are…
How Google Search Plus Your World is Changing SEO
Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the…
New Google Privacy Policy Combines User Data From All Google Services
A new unified Google privacy policy is coming in March. The big change: Google clearly states that it will combine information from…
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