Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to…

By Danny Goodwin · 07 Feb 2012

SEO

Future of SEO: Change, Convergence, Collaboration

The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you…

By Andy Betts · 07 Feb 2012

SEO

Beginner’s Guide to Link Prospecting Using Google Search

Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link…

By Garrett French · 07 Feb 2012

PPC

How to Avoid 7 PPC Analysis Pitfalls

Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to…

By Alistair Dent · 07 Feb 2012

Industry

Charles Dickens’ 200th Birthday Marks First Google Doodle as Promotional Vehicle

Google's latest Doodle marks the 200th Birthday of british novelist Charles Dickens but also marks the first time that the company has…

By Jonathan Allen · 07 Feb 2012

Industry

Madonna’s Super Bowl Halftime Show Tops Google Searches [Infographic]

We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it…

By John Rampton · 06 Feb 2012

Industry

Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo

Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field…

By Danny Goodwin · 05 Feb 2012

Mobile

Google Docs Adds Offline Support for Android Devices

Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help…

By Search Engine Watch · 04 Feb 2012

Industry

Google, Microsoft, Facebook Teaming Up to Fight Phishing

Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC)…

By Shaun Nichols · 04 Feb 2012

Industry

Steve Jobs Email to Google: Stop Recruiting Apple Employees

Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents…

By Rosalie Marshall · 04 Feb 2012

Industry

Google Won’t Pause New Privacy Policy – Should They Have To?

Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy.…

By Miranda Miller · 03 Feb 2012

PPC

Valentine’s Day 2012 Ideas for Marketers

Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas…

By John Rampton · 03 Feb 2012

SEO

How Affiliate Sites Can Best Exploit SEO

Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative…

By Jeff Slipko · 03 Feb 2012

Industry

Pot (Microsoft) Calls Kettle (Google) Black on Privacy

Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or…

By Danny Goodwin · 02 Feb 2012

Industry

Google Fined in France Because Google Maps is Free

A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year…

By Miranda Miller · 02 Feb 2012

Analytics

How to Understand Your Google “Not Provided” Traffic

By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data…

By Dave Davies · 02 Feb 2012

Social

Social TV Grows Up: Communities and Advertisers Flock

Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV…

By Ron Schott · 02 Feb 2012

Local

Are You Competing with Your Own Business Identity?

As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These…

By Jeff Beard · 02 Feb 2012

Social

Facebook IPO Show Ad Revenue Increased 69% in 2011

Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1…

By ClickZ Team · 02 Feb 2012

Social

Pinterest Driving More Referral Traffic Than Google+ [Infographic]

Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and…

By Danny Goodwin · 01 Feb 2012

Industry

Google to Talk Privacy Policy in Private with Congress

The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to…

By Danny Goodwin · 01 Feb 2012

PPC

Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]

Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion…

By Danny Goodwin · 01 Feb 2012

SEO

Link for People, Not Search Engines

There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal…

By Eric Ward · 01 Feb 2012

PPC

How Targeting People Will Change Paid Search

Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…

By Alex Cohen · 01 Feb 2012

Events

Search and Social Marketing Olympians Compete for ROI Gold at SES London

Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience…

By Mike Grehan · 01 Feb 2012

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