Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

Matt Cutts on How Google Tests Its Algorithms

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the…

By Jennifer Slegg · 03 Apr 2014

Industry

Customize the New Google Bar to Your Liking

Google has added some new customization to the Google bar that appears on the top of Google related pages when the users…

By Jennifer Slegg · 02 Apr 2014

PPC

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in…

By Jessica Lee · 02 Apr 2014

SEO

Google Webmaster Tools Gives More Precise Index Status Data

Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS - as well…

By Jessica Lee · 01 Apr 2014

Social

The Complete Social Media Spring Cleaning Checklist

Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your…

By Kelly Wrather · 31 Mar 2014

Social

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter

Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value…

By Jon Ball · 31 Mar 2014

Local

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially…

By Adam Stetzer · 30 Mar 2014

PPC

The Ultimate Guide to Google AdWords Conversion Types

Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain…

By Jennifer Johnstone · 28 Mar 2014

PPC

3 Ways Merchants Can Gain More Visibility on Google

Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three…

By Mary Weinstein · 28 Mar 2014

SEO

Matt Cutts on How to Tell Google When Multiple Domains are Related

How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without…

By Jennifer Slegg · 28 Mar 2014