Google.
Google Tries to Diagnose Health Conditions on Symptom Searches
Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of…
4 Ways to Kill Your PPC Health
An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and…
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros…
Valentine’s Day 2012 Searches: Gifts.com, Yelp Win Big [Infographic]
In anticipation of Valentine's Day, Gifts.com appeared in the top five search results for 60 percent of non-geographic “gifts” keywords during January;…
Valentine’s Day 2012 Google Doodle Animates Tony Bennett’s ‘Cold, Cold Heart’
Google’s 2012 Valentine’s Day Doodle is an animated love story, set to Tony Bennett’s “Cold, Cold Heart”. The video is embedded on…
Google Wallet Disables Prepaid Cards Until Security Flaw Fixed
The company said it has temporarily disabled the use of prepaid cards on its retail platform as it looks to remedy a…
Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]
Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks…
Google Encrypted Search, Gmail, YouTube, Blocked in Iran
Iran’s government seems to be ramping up its censorship of popular websites, targeting Google’s encrypted search, Gmail, YouTube, and Google Videos, among…
Basic SEO Troubleshooting With XML Sitemaps
A quick overview of sitemap guidelines and limitations on Google and Bing and some sitemap optimization tips. Also learn a technique that…
Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership…
Power Guest Posting for SEO
Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This…
Google Readying Google Drive, Dropbox-Like Cloud Storage
Google is readying a Dropbox-like service and will soon enter the cloud computing storage market. The Google Drive is expected to allow…
Yahoo Search Engine Market Share Slips in January 2012
A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline…
Craig Silverstein, Larry & Sergey’s First Hire, Quits Google
Craig Silverstein, the first employee hired by Google founders Larry Page and Sergey Brin in 1998, is leaving the company. Silverstein, who…
Google Retires Drop-Down Menu, Black Navigation Bar Returns
Google’s drop-down menu, which was introduced in late November as part of the “next stage” of its massive redesign, is history. Google…
Reputation Management and Social Monitoring Made Easy
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to…
Google Users Dislike Personalized Search Results [Survey]
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a…
adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad…
Google Screenwise Pays People to Search the Web With Chrome
A new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help "make…
DOJ to Approve Google’s Motorola Acquisition
Google's proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street…
New Signals to Search Engines Revisited
Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper”…
Online Newsrooms: A Necessity for Search and Social Content Strategy
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and…
Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach
Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power…
How to Use Government Data for Link Development
You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own…
RIAA President: Google ‘Misused Its Power’ by Protesting SOPA
Google abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to…
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