Google.
Google Hiring Privacy Red Team
Google has begun hiring for a crack team of data experts – code named Red Team – to help resolve privacy complaints, following the $22.5 million fine it…
Google Fighting German Publishers Over Copyright
Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make…
How to Conduct a Technical SEO Site Audit
After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can…
Can You Identify Link Networks & Bad Neighborhoods?
Worried about getting links from (or linking out to) websites that might look suspicious? We aim to find out if it’s possible…
Taobao SEO: A Guide to One of the World’s Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations…
YouTube Brings TrueView Ads to Mobile
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on…
New Google Ad Planner Will Exclude Domains Outside Google Network
Users are not impressed with Google’s announced Ad Planner changes. As of September 5, Google will no longer allow users to research…
Organic vs. Paid Search Results: Organic Wins 94% of Time
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s…
How to Effectively Create a Google+ Following of 10,000 Engaged Fans
A few months ago, Fraser Cain shared how he took his blog from 0 to 3 million monthly visitors. What’s just as…
PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press…
Google Offers Free & Discounted Wi-Fi at U.S. Malls, Airports
Google and Boingo Wireless are teaming up to offer free Wi-Fi at eight malls and discounted access in 16 major airports. Google’s…
Google Will Remain Opera’s Default Search Engine Through 2014
Opera will continue using Google as its default search engine for its mobile and desktop web browser through August 2014. The firms…
Google Webmaster Tools Adds Search Query Alerts
Google Webmaster Tools now tells site administrators when sudden changes occur in impressions and clicks for top pages. The alert notifies webmasters…
Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships
Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships…
4 Ways to Fatten Up Your Affiliate Site
Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten…
Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you…
Why 7 Search Results in Google Should be Your Brand New Lucky Number
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated…
2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More
Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the
Getting Started With Semantic SEO
The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the…
Segment AdWords Remarketing By Traffic Source
AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by…
Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher
In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to…
Google Voice Search Rolls Out to 13 More Languages
The update adds Basque, Bulgarian, Catalan, European Portuguese, Finnish, Galician, Hungarian, Icelandic, Norwegian, Romanian, Serbian, Slovak and Swedish to the Google roster,…
Google+ Now Has Custom URLs for Pages, Profiles
Google has only made the feature available to large brands and verified celebrities so far. Still, the feature that will soon be…
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