Google.
Google Seeks Ban on iPhone, iPad in Patent Lawsuit
Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email notifications, video players and…
Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video…
5 Reasons Small Business Should Love Local SEO
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear…
Brag & Sell? Can You Increase Your Market Share by Bragging?
If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s…
New York Times to Sell About.com: Google to Blame?
The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So…
Non-Content Based Link Opportunities Are Often Missed
What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies…
Spotlight Keynote With Matt Cutts #SESSF
Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined…
4 Critical Metrics You Won’t Find in Google Analytics
Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You…
2013 Digital Strategy Best Practices for Your Business
Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides…
Google I’m Feeling Lucky Button Adds 8 New Options
Not feeling lucky? Maybe you’re feeling stellar? Maybe hungry or perhaps puzzled? Google has added a few new options to its I’m…
3 Ways to Begin Aligning Your PPC & SEO Strategies
Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business…
Yelp SEO Campaign Highlights 8 Local SEO Best Practices
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website…
Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]
In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions…
Google: Sites With More DMCA Takedown Requests Will Rank Lower in Search Results
Google has announced an update to its search ranking systems that will penalize sites that have been the target of numerous copyright…
Geolocation Changes Google Keyword Rankings 69% of Time [Report]
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for…
How to Force Google to Recrawl Your Site
Want Google to recrawl your website ahead of schedule? With Submit to Index, you don’t have to wait for Googlebot to crawl…
Why I Talk Most Folks Out of SEO Projects
Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real…
Learn from Leading Practitioners and Your Peers at SES San Francisco 2012
The changes in our industry have been fast and furious this year. Staying up-to-date has never been harder, or more essential. The…
Extreme Negative SEO: Know Your Vulnerabilities
Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter…
Google+ Report Card: Plus or Minus for SEOs, Users?
Google+ isn’t the most dominant platform, but it’s the most impactful for organic search traffic and measurement. The future of the Google+…
Getting Ahead Of The Competition – An 8 Step Approach Using Share Of Voice
Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and…
Gmail Messages to Appear in Google SERPs
Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users…
Killer PPC Ads: The Fundamentals
Your ad is the PPC face to the world that shows who you are, what you sell, and how you want to…
How to Find a PPC Niche & Attract Customers
Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those…
Google: Olympics Fuel Mobile Search Surge
Olympic-related searches increased 10-fold in the first week of the Games, as people around the world kept up with results on the…
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