Google.
Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause
Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying…
Getting to Where Search is Going to Be, Not Where It Has Been
Hockey legend Wayne Gretzky one said, “I skate to where the puck is going to be, not where it has been.” Well,…
Google TV Ads Cancelled
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
Are Directory Links Still Worth Doing?
What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the…
Setting up PPC Campaigns
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best…
Top 5 Micro-Conversions You Should Measure
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and…
Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results
High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is…
New Baidu Mobile Browser Takes Aim at Google, Apple
The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external…
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral…
Keeping Competitive Analysis Healthy
Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides…
Maria Montessori Google Doodle: How Montessori Education ‘Programmed’ Google’s Founders
Maria Montessori, the Italian educator best known for creating an educational model that essentially allows children freedom to learn and create independently,…
How to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break…
A Nexus 7 Ad? On Google’s Home Page? Blasphemy!
Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive…
How to Create a Content Calendar to Correlate SEO Results
You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let…
Can Anyone Stop the Amazon SEM Machine?
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with…
Google: Nearly 6 Million Requests to Remove Search Results This Month
Google received almost more than 5.6 million URL search removal requests in the last month, according to the latest update to Google's…
Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services
Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings…
How to Find Authority Websites & Get Links From Them
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify…
Eliminating Ambiguity in PPC
In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but…
Big Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…
Pinterest, Instagram, Niche Social Networks Global Market Share Grows
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Research firm Experian…
Exploring Google’s SEO Toolset
From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some…
Is Google Afraid of the Big Bad Wolfram?
Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines…
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised…
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