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Semantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is…
Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact
With the explosion of visual content orientated social networks such as Pinterest, visual search seems to be back on the agenda. Visual…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…
The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and…
Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR
Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting.…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
Google & Link Schemes – Several Shades of Gray
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works…
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query…
Understanding Negative SEO & How to Defend Your Website
A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition…
Yahoo CEO Attacked for Embellishing Resume
Yahoo's leadership dramas refuse to die down. Recently appointed chief executive Scott Thompson may have embellished his resume by claiming to hold…