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17 Ways SMBs Can Survive the Google Penguin Update Effect
"Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google…
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad…
Analyzing & Accounting for Search Partners
The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you…
How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors
People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors –…
YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of…
7 New Ways to Think About SEO & Converged Media Metrics
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to…
Larry Page Delivers 2012 ‘State of Google’ Address
The Google co-founder said in his 2012 Update from the CEO report that the company would be looking to improve Google's search…
Encrypted Google Search by Default Coming to Firefox
Mozilla has announced they will enable HTTPS by default in their Firefox web browser for all Google searches, taking the stoppage of…
3 More Studies Examine Wikipedia’s Page 1 Google Rankings
Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s…
Google Search Plus Your World: The Peer to Peer Evolution Continues
This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and…