Google Analytics.
4 Critical Metrics You Won’t Find in Google Analytics
Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of…
Move Over Xenu: Make Way for Screaming Frog’s SEO Spider [Review]
For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player…
6 Critical Action Items B2B SEOs Need to Consider With Converged Media
B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by…
5 Major Mistakes to Avoid When Managing the New Google Shopping
Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes…
Google Improves Content Experiments in Analytics
Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up…
How to Improve Your AdWords Performance With Analytics
Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some…
Don’t Forget the Low Hanging Fruit in SEO
While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or…
Google Sunsets ‘Old’ Analytics Reports
Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version -…
Using Custom Alerts in Google Analytics
Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback…
Google Analytics Finally Gets Mobile App
At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the…
Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More
Google Analytics users can create a tracking profile that specifically tracks mobile apps. Google Mobile App Analytics has introduces a plethora of…
30 Free Ways To Market Your Small Business Site
In marketing, sometimes "free" is too good to be true. But sometimes, free is good. Looking to market your small business online…
How Internal Data Can Cause External Damage
Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company…
How to Identify a Link Profile Susceptible to Google Penguin
Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality…
Using Google Analytics Dashboards for Better Insights
Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and…
Google, Facebook Top List of Sites Tracking Users Most [Study]
When it comes to user tracking around the web, Google and Facebook seem to be the biggest offenders – their properties combined…
SEO Effect Keyword Research Tool [Review]
Upon diving into SEO Effect's keyword research tool, two things are impressive straight out of the box: the research tools and the…
Analytics Means Action: A Love-Hate Story of Data Dumped
Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to…
How to Recover from a PPC Test That Crashed & Burned
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that…
Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top…
What to do When Your Split Test Fails
A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when…
How to Decipher Your Competitors Digital Marketing Strategy
Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down,…
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software…
3 Underused Features of Google Analytics
Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a…
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