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Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
Focusing on Consumer Attitude to Understand Behavior
For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention…
Facebook Drops Rich Snippets from Search Results
Rich snippets for Facebook pages are no longer showing up in Google searches, though Yelp and YP continue to have their review…
Inside the Mind of the Small Business Owner
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
How Google Personalizes Your Search Results
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…