Topic

Facebook.

Search, social signals, and advertising on the biggest social network. 1,682 articles
Latest in Facebook

5 Reasons to Include Polling in Your Social Media Strategy

Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next…

By Travis Bernard · 28 May 2014

Industry

Google Must ‘Forget’ Unfavorable Search Results in Europe

Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be…

By Jennifer Slegg · 21 May 2014

Content

26 Free (or Free-to-Try) Content Curation Tools

Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's…

By Ken Lyons · 20 May 2014

Content

A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms…

By Pratik Dholakiya · 14 May 2014

Analytics

Why You Need to Own Your Data & Digital Assets

Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert…

By Rebecca Murtagh · 14 May 2014

Social

5 New & Improved Twitter Features Marketers Should Use

Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has…

By Allison Peltz · 12 May 2014

Mobile

How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic…

By Eli Goodman · 09 May 2014

Local

Local Listing Management Priorities: How & Where to Syndicate Local Data

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to…

By Bill Connard · 08 May 2014

Video

10 Video SEO Tips That Can Truly Impact Your Rankings

Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search…

By Evy Wilkins · 07 May 2014

Social

4 Social PPC Misconceptions

Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…

By Melissa Mackey · 06 May 2014

Local

Link Building for Restaurants: The Ultimate Guide

The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to…

By Julie Joyce · 04 May 2014

Content

How to Prepare for Your Content Audit

Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on…

By Lisa Barone · 01 May 2014

SEO

Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results

If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…

By Jennifer Slegg · 29 Apr 2014

Analytics

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search,…

By Simon Penson · 29 Apr 2014

Content

Conquering Content Marketing, Step 5: Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it…

By Dan Cristo · 29 Apr 2014

Industry

Vic Gundotra Leaving Google, What’s It Mean for Google+?

Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future…

By Jennifer Slegg · 25 Apr 2014

Industry

Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird

For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rufous hummingbird,…

By Jennifer Slegg · 22 Apr 2014

Industry

SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from…

By Jessica Lee · 16 Apr 2014

Social

New Facebook Test: Popular Pages In Your Area

Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the…

By Jennifer Slegg · 14 Apr 2014

Social

Facebook Update Targets News Feed Spam: Posts ‘Explicitly’ Asking for Likes, Comments, Shares

Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks…

By Jennifer Slegg · 14 Apr 2014

SEO

The Art of SEO Direction

In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning…

By Jennifer Van Iderstyne · 09 Apr 2014

Analytics

A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy

Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal…

By Uri Bar Joseph · 07 Apr 2014

Social

How to Edit Post Copy on Instagram

Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post…

By Travis Bernard · 02 Apr 2014

Social

The Complete Social Media Spring Cleaning Checklist

Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your…

By Kelly Wrather · 31 Mar 2014

SEO

Google Penalizes German, Spanish, Italian Link Networks

Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous;…

By Danny Goodwin · 17 Mar 2014

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