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Future of Paid Search: Think Target Audiences, Not Just Keywords
It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain…
Top 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video…
1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months…
Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms
Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile,…
How to Hire (and Keep) Digital Marketing Talent in 2014
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention,…
Make Way for YouTube Partner Channels in Online Video Rankings
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content…
7 Ways Your Content Can Increase Facebook Engagement
A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for…
Are You ‘Shocked, Shocked’ by YouTube’s New Comment System?
It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+.…
5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely…