Facebook.
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging…
Twitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as…
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at…
Google, Facebook Briefly Caught in Danish Child Porn Filter
A simple human error resulted in the exposure of a serious systems design flaw in Denmark March 1st. A police officer accidentally…
Bing Search First to Test Facebook’s New Logout Page Ad
Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log…
How to Increase Your Local Business Facebook Reach in Minutes a Day
Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are…
Yelp Stock Jumps by 64 percent in IPO
Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday…
Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced…
Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time
As brands jump into the Internet’s latest darling site, Pinterest, other brands are doubling down on Instagram, a place where they can…
New Facebook Brand Pages Guide: Everything You Need to Know
Facebook’s new timeline-styled brand pages launched today and all Pages will switch over to the new format as of March 30. Some…
Google+ Local Marketing Pilot Programs for Large Brands Show Promise
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should…
Yahoo Threatens Facebook With Lawsuit Over Advertising Patents
Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes…
Google+: Why User Counts & Low Engagement Don’t Matter
External estimations of Google+ adoption and engagement look pretty grim... if you’re expecting users to engage. In comparing Google+ to Facebook, we…
Social Search Result Rankings for Top 500 Tech Writers [Study]
By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google…
Why an Optimized Content Strategy is Crucial for Social & Search
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter,…
Facebook Storefronts: Why Brands Fail
Executives from social technology startups share several reasons why four high-profile brands - Gamestop, Gap, JCPenney, and Nordstrom - have reportedly shuttered…
181 Million Americans Watched 40 Billion Online Videos in January
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video…
Pinterest Marketing Tips & Tricks to Drive Targeted Traffic
Is Pinterest just a toy, or a legitimate source of targeted traffic? One early adopter shares his experience with Pinterest marketing, how…
Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the…
Facebook Premium Ad Upgrade Details Leaked
Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype
Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious…
Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy
Microsoft accused Google of circumventing Internet Explorer user settings in a blog post Monday but forgot to mention this information was released…
New Killer Facebook Broad Targeting Options
Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car,…
Verified Accounts Launch for Facebook VIPs
Facebook has unveiled an authenticated account system which will target accounts of celebrities and popular figures with a large number of subscribers.…
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