Facebook.
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your…
New Pinterest, Instagram Advertising Options: 4 Tips for Brands
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's…
Google Doodle Administers Rorschach Inkblot Test
Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…
5 Facebook Ad Features to Use NOW!
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be…
Facebook Mobile Referrals Up More Than 250% [Study]
New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels…
The Continued Collision of Big Data with Mobile & Local
We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search.…
Content Marketing for Small Business: The Five Ws
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you…
30 Quick & Easy Ways to Increase Your Site’s Linkability
Little changes can have big results. Here's a list of a few quick things that any client can do on his or…