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The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
Google Glass Not Welcome in Seattle Diner
A Seattle diner has banned its customers from wearing Google Glass, as one visitor found out the hard way when he was…
Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM
In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website…
How to Build Links to Your Social Profiles
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase…
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when…
11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus…
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's…
Social Media ROI: 11 FREE Tools for Measuring Social Media Success
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done…
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for…
Effective Storytelling for Brands: How to Drive Discovery & Engagement
Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found…