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Google AdWords Ad Extensions Get Conversion Tracking
PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions. Without so much as an announcement,…
Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers
Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise…
63 Free (or Almost Free) Ways to Market Your Business
We’ve dug deep into our bag of marketing tactics from over the years to pulled together 63 free (or almost free) marketing…
Visual, Interactive Content Gives Facebook Timeline Engagement Early Boost
A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46 percent, providing…
SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic
How do you take the concept of mobile marketing and make it actionable and profitable? Driving Mobile Traffic: SEO & PPC at…
Facebook Warns: Don’t Share Passwords With Employers
Following public outcry over reports that companies have been asking employees to hand over login credentials in order to scan their profiles,…
Facebook Buys 750 IBM Patents to Defend Against Yahoo
In a move that appears designed to bolster its ability to defend itself against patent-related lawsuits, particularly a recently issued case from…
Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection
Major technology brands behind more than 30 of the top Apple iPhone applications, including Facebook, Twitter, and Foursquare, have received letters from…
Twitter Turns 6: From 140 Characters to 140 Million Users
Microblogging pioneer Twitter marked its sixth anniversary by announcing that it now has more than 140 million users. The company said that…
Google Search Plus Your World: The Peer to Peer Evolution Continues
This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and…
Google Analytics Tracking 400+ Websites for New Social Reports
The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking…
Facebook Ads Rogues Gallery: The Good, the Bad & the Inexplicable!
Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy. From icky peccadilloes to obvious winners, this post shares eye-catching…
The Curious Case of Social Buttons in E-commerce
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The…
Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been…
4 Creative Ways to Use the New Facebook Brand Pages
With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use…
Google+ a Party No One Came to, Says Ex-Google Engineer
Google's former director of engineering has slammed life at the company under the leadership of Larry Page, accusing the company of losing…
Bing Linked Pages Simpler than Google+ Author Markup
At first glance Bing Linked Pages sounds like an answer to Google's content authorship markup. However any resemblance is short lived as…
You Are Not in Control – #RIMC 2012 Highlights
Iceland President Ólafur Ragnar Grímsson on why social media has removed control from the few powerful leaders and media owners. Meanwhile, Eli…
Pruning an Overgrown PPC Campaign
Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to…
Social Ads Work For Google, Facebook
Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall…
Blogging Remains Popular, Impressive Growth Continues [Report]
Even if blogs don't have a big audience, combined they add reach to marketing campaigns. Women and moms dominate the blogosphere, which…
It’s Official: Yahoo Sues Facebook Over 10 Patents
The suit alleges that Facebook features, including the News Feed and video content ads, are based on Yahoo patents for social networking…
Kony 2012: Lessons for Video Marketers
The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video…
Where Should In-House SEO Reside?
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this…
3 Social Marketing Communication Methods: When & How to Use Them
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But…
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