Facebook.
Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews
With 500,000 downloads in nine days, only about 0.05 percent of Facebook's user base is using the service. Facebook Home hasn't had great initial reviews on the Google…
Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More
Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a…
Is Facebook Local Search’s Sleeping Giant, or Just Sleeping?
Facebook has the opportunity to tackle local. If you triangulate Facebook's recent moves with Home, Nearby/Local Search, Graph Search, and mobile news…
The Critically Important Role of Bing Ads in Search Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now…
Social Tragic-ology: How Brands Learn to Be Part of Real News
In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands…
Unruly Launches Real-Time Analytics Dashboard for Social Video
Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users…
March Madness = Search and AdWords Madness?
Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So…
Brands Can Now Target Facebook Users Based on Activity Outside Facebook
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers…
Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more…
Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth…
Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM…
Google Launches Inactive Account Manager, a Digital Last Will & Testament
Google now lets users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data…
Streamlining Social Content Promotion
Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that…
9 Content Marketing Lessons From Tourism Australia
In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats?…
Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's…
Linkedin Now Lets You Mention People and Companies in Updates, Comments
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network…
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places…
Facebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and…
How to Avoid PR Disaster With a Social Media Policy
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior,…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users…
Big Brand Facebook Ad Image #FAILs
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to…
Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make…
Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?
Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and…
Can We Please Stop Hyping Social as the Marketing Messiah?
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social…
In Search for New Pope, Vatican Embraced Twitter, Facebook & Google
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a…
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