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Twitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures,…
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the…
6 Tips for Writing Successful LinkedIn Articles
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work…
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful…
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the…
New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to…
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone.…
PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and…
The Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without…