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1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned -…
Make Way for YouTube Partner Channels in Online Video Rankings
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content…
7 Ways Your Content Can Increase Facebook Engagement
A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for…
Are You ‘Shocked, Shocked’ by YouTube’s New Comment System?
It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+.…
5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely…
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your…
New Pinterest, Instagram Advertising Options: 4 Tips for Brands
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's…
Google Doodle Administers Rorschach Inkblot Test
Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…
5 Facebook Ad Features to Use NOW!
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be…
Facebook Mobile Referrals Up More Than 250% [Study]
New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels…
The Continued Collision of Big Data with Mobile & Local
We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search.…
Content Marketing for Small Business: The Five Ws
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you…
30 Quick & Easy Ways to Increase Your Site’s Linkability
Little changes can have big results. Here's a list of a few quick things that any client can do on his or…
Social Video ROI: Relationships That Convert
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on…
Buffer’s Response to Hacking: A Study in Social Media Crisis Management
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social…
Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors
Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on…
How B2B Advertisers Can Use Q4 to Dominate Q1
Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1…
Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants…
20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have…
3 Key Ways B2B SEO Impacts Demand Generation Efforts
SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B…
Facebook Retail Advertisers Averaging 152% ROI [Report]
Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the…
AOL Races Past Google to Becomes Top U.S. Video Ad Property
In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion.…
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