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Four Link Lessons from #SESAtlanta
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta.
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world -…
Putting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as…
Google to Drive Media Innovation with News Lab
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
Retail Revolution: Steps to Mastering Facebook Dynamic Product Ads
Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such as Product…
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and…
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion…
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?
Facebook’s PGP Email Encryption Will Anonymize Email
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.
Google Enhances AdMob Tools and Adds Mediation Partners
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.