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How Facebook Ads Help Deliver Big ROI for Magnolia Pictures
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of…
An Introduction to Facebook’s New Page Insights
Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to…
Metadata & You: Best Practices, Benefits & Implementation Made Easy
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand…
Facebook Users Can No Longer Remain Anonymous in Search
The social network has removed the "Who can look up your Timeline by name?" search feature. All users will now show up…
The Causal Nexus of SEO
Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may…
Why Users Delete Your Mobile App
Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps…
Instagram Ads Are Coming to Photo Stream
Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms.…
Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details
Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad…
Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments
Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users…
YouTube’s New Comment System: 7 Things Video Marketers Should Do
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with…
Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook has announced that it is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown…
Online Reputation Management (ORM): A Quick Guide
This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and…
Facebook Finally Lets Android, Web Users Edit Posts
For the first time, Facebook is letting users edit their posts after the fact, a feature that many people have wanted badly…
AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according…
Fake Online Reviews Cost 19 Companies $350,000
A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement"…
Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful
Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working…
6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013
Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg discussed many subjects including logos, growing users, smart investments, mobile, PRISM, and even…
How B2B Advertisers Can Win on Facebook, Just Like Salesforce
While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But…
B2B Social Media: Building a Cohesive Strategy
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through…
My Company Just Died; Now What? Here’s How to Take Care of Business
An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to…
Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage
Facebook's new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data,…
4 Types of Low-Cost Content Small Businesses Should Create
Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small…
Twitter Officially Files for IPO
It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Twitter announced their intention, unsurprisingly,…
Essential Tips for Facebook’s New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the…
Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship…
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