Facebook.
The Mobile Local Opportunity, By the Numbers
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls…
Google Places for Business vs. Google+ Local
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't…
Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco
Nine Bay Area Meetup Groups plan to converge on the SES San Francisco conference next week. Here, organizers of several of these…
Facebook Hashtags Not Yielding Added Exposure for Brands [Study]
Ever since Facebook hashtags launched, marketers have been trying to determine ROI. So far, reports have shown that hashtags may not be…
Facebook to Users: You Have Exactly 7 Days Until We Own You
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and…
Seasonal Link Building in 6 Steps
Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so…
Why Google Won’t Respond to the 5,000 Reconsideration Requests They Get Every Week
Don't expect any personalized responses from Google, considering there are 250 million domain names, and Google took manual action on 400,000 websites…
Facebook Revamps Contest Rules for Businesses
Facebook has drastically changed its contest rules for businesses. What was once restricted is now available. Brands can choose to run contests…
Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content…
How to Write Great Content: Because Awesome Content Won’t Write Itself…
We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we…
EdgeRank is Dead, Long Live Facebook’s EdgeRank Algorithm!
For years, EdgeRank has been the name of the algorithm Facebook uses to determine which posts users see in their news feed.…
New Bing Product Search Launches
Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to…
Facebook Advertisers Can Access Professional Photos at No Extra Charge
Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos…
How to Build Authority by Talking About Your Competitors
Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies…
Yahoo Defeats Google: Gets More Unique Visitors in July
Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique…
Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses
Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through…
Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000…
Matt Cutts: Google +1s Don’t Lead to Higher Ranking
A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer…
Google Maps Adds Real-Time Traffic Alerts
Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts.…
48 Billion Video Views, 19.6 Billion Ad Views in July
According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent…
21 Ways to Scale Content Promotion for Maximum Exposure
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your…
The 11 Most Popular Sports Teams in the World in Social Video [Report]
A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different…
The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and…
5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how…
There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate…
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