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Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of…
Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)
Google isn't just dominating search, but digital advertising across the board.
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the…
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Why the Stock Market and Personalization Will Drive the Future of Search
The future of search will be vastly different than it is today - what might it look like?
#SESLON: Consistency Is Key for Optimizing Marketing
Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives…
Facebook Can Now Track Online Searches Out of App
Update to privacy policy means social media can see your online searches.
#SESLON: An IoT Mindset Will Make Marketing Smarter
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two…
Adobe Finds Google’s CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
Google Translate Update Challenges Microsoft’s Skype Translator
Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.