DoubleClick.
All That Glitters Is Not Chrome
With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of…
Google Lively: Comprehensive Guide to Getting Started
Second Life, get a life. Google Lively is the new virtual world created by the world’s largest search engine. Google Lively is…
Google Content Network Expands Ad Network
The Google Content Network has expanded its ad network to include new advertising partners. The new partners underwent a certification process to…
Search Headlines & Links: April 7, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google + DoubleClick = 69% of Online Advertising Market
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to…
SEMPO Selects Officers for New Board of Directors
SEMPO has announced officers for its recently elected Board of Directors. The association also revealed a change in the amount of time…
EU Approval of Google’s DoubleClick Acquisition is Imminent
The EU is reportedly planning to approve Google’s $3.1 billion acquisition of online advertising powerhouse DoubleClick. Though the Commission gave itself an…
Breaking News: New Leadership at Efficient Frontier
Search engine marketing firm Efficient Frontier today appointed Ellen Siminoff chairman of the board and named president James Beriker as the new…
Paid Search Advertising Drives Microsoft Bid for Yahoo
The Microsoft conference call yielded little new information about the details of the Yahoo bid. Steve Ballmer stressed that scale and efficiency…
Is EU Softening On Online Activites, Acquisitions
Seems the European Union is becoming more sensitive to the workings of the internet. Recent rulings have changed their once strong position…