DoubleClick.
Google, Yandex Integrate Display Ad Platforms
This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and…
5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common…
3 Google Updates for AdWords, DoubleClick Advertisers
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new…
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to…
10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers
Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts…
5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start…
Twitter Launches Tailored Audiences Retargeting Product
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based…
Google Pays $17 Million to Settle Apple Safari User Tracking Case
Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims…
Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers…