Topic

Bing Ads.

Everything we have published on Bing Ads. 96 articles
Industry

Yahoo Bing Network Audience Stats That Might Surprise You

The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.

By John Gagnon · 28 Oct 2014

Analytics

Bing Ads Launches Universal Event Tracking

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed…

By Lisa Raehsler · 23 Oct 2014

Social

Facebook Ads: Lessons From the Trenches

Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state…

By John Lee · 22 Oct 2014

Industry

Bing Ads Improves Speed, Bidding, and Targeting

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's…

By Mike Obrien · 21 Oct 2014

Events

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want…

By Emily Alford · 17 Oct 2014

PPC

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target…

By John Gagnon · 30 Sep 2014

PPC

Improved Targeting Available for Bing

As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach,…

By Justin Freid · 26 Sep 2014

Mobile

Responding to Device Changes in Google and Bing

Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within…

By Melissa Mackey · 23 Sep 2014

PPC

Bing Ads Reveals Dynamic Sitelinks

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.

By Jessica Lee · 22 Sep 2014

PPC

Bing Ads Launches Campaign Planner Feature to Boost Ease of Use

Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on…

By Ashley Zeckman · 19 Sep 2014