Bing’s Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface.
Introduced in August, Auction Insights is designed to give marketers statistics about their ads’ performances: how many times they’ve been shown, their average position on the search results page, how often they’ve appeared in the mainline position, how often competitors’ ads showed up on the same page, and how frequently they’ve been higher than those competitors’ ads. The feature is now available on the Campaigns page for marketers in the U.S., with global markets soon to follow.
Auction Insights data becomes available when a marketer’s campaign, ad group, or keyword of interest has met a minimum threshold of activity. By selecting the details tab, it’s also possible to look up how competitors’ campaigns are doing. Competitors – which Bing defines as companies that enter the same auctions and are eligible for the same impressions, regardless of keyword or targeting similarity – are identified and organized by their display URL.
“Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic marketplace,” wrote Rachel Li, a program manager for Bing Ads in a blog post Monday. “Your goals are our goals; our top priority is to help you be more efficient and optimize your Bing Ads campaign for success.”
Bing plans to release an instructional video on Auction Insights later this week.