AdWords.
Google AdWords Enable Tablet Specific Targeting
Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes…
Slim Down Your CPCs With 3 Compound Metrics
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce…
Google’s New Search Layout Test: Borrowing From Blekko & DuckDuckGo?
A test of a new Google search results layout caused a mixed reaction from users on Twitter and blogs over the weekend.
5 Ways Google Could Break into Social
We've seen some spectacular social failures from Google. Here are five elevator pitches to help Google to get social right.
Google South Korea Offices Raided by Police
Google has had their share of problems with authorities in Europe regarding data collection practices. Now South Korea has targeted Google for…
Understanding AdWords Average Position: Optimize Your PPC Performance
A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this…
Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types
Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's…
Google AdWords Call Metrics Adding $1 Charge for Calls
Google AdWords has alerted advertisers using call metrics of an added $1 charge whenever a desktop or laptop user manually dials one…
Does Anybody Care About the Search Alliance in Europe?
For many search marketers, Yahoo and Bing are simply no longer on the map in Europe. Increasingly the preference is to trial…
AdWords Instant Previews for Ads: Free Clicks for Advertisers
Instant Previews for Ads, which we reported was being tested last week, are now live in the U.S. AdWords advertisers will only…